Experience
March 2024 - Present
Brand Copywriter
Sherwin-WIlliams
Cleveland, OH
For two years, I have spearheaded marketing initiatives for a Fortune 200 brand, supporting over 4,000 stores nationwide and contributing to the success of our internal creative agency. I developed strategic messaging guides for high-profile campaigns, including Color of the Month and the PaintPerks® customer loyalty program, driving engagement and brand consistency across all channels. Additionally, I provide ongoing support for ad hoc requests tailored to a variety of consumer audiences and collaborate with sister brands such as Minwax.​
Jan 2021 - March 2024
Brand Copywriter
Signature Hardware
Erlanger, KY
I wrote engaging, conversion-driven copy for 360-marketing efforts, including product descriptions, blog posts, paid and organic social assets, commercial TV and video spots, emails, influencer collaborations, category pages, lookbooks, and more. I was a key player in brainstorming sessions, with dozens of ideas coming to fruition as cohesive, organized campaigns. Additionally, I served as a Subject Matter Expert for a full Salesforce migration, leading and optimizing consumer-focused landing pages along the way.
RESUME
May 2018 - July 2019
Lead News Writer & Editor
Alternative Press Magazine
Cleveland, OH
From intern to editor, I worked my way up to manage a dedicated group of writers who covered all-things music journalism. I pitched and wrote SEO-targeted stories, features, quizzes, and more, all while communicating with publicists, delivering sensitive breaking news, and diligently fact-checking and proofreading online content. I even threw in a fun social media pun (or 12).
Jan 2017 - May 2019
Editorial Director
ACRN Media
Athens, OH
I oversaw a staff of green music writers, coached them to grammar perfection, performed final approvals on all articles, and worked directly with other station branches to maximize payoff for cross-departmental projects and brand initiatives.
Education
2015 - 2019
OHIO UNIVERSITY
Bachelor of Science in Journalism
Athens, OH
Accredited Specializations:
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Media Studies
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Women, Gender & Sexuality Studies
Additional Expertise
Marketing Skillset
Content Strategy
Search Engine Optimization
Social Media
Brand Storytelling
Design Collaboration
Product Naming
Product Copy
Brief Creation & Execution
Website Migration
eCommerce & B2C Marketing
Print Marketing
Project Management
Grammar
AP Style
Attention to Detail
Naturally Curious